I was born in Chicago, raised in the Midwest, and studied creative writing and journalism at the University of Iowa. I was quickly immersed in Southern culture when I moved to Birmingham, Alabama, and became a writer and editor for Southern Accents Magazine at Time Warner. The lavish interiors and grand architecture of the region inspired me to study interior design while working as
an editor.
Today I am a lifestyle journalist, editor, brand strategist, and communications specialist with more than 25 years of experience managing and producing content for magazines, books, digital, television, and sales/marketing/PR assets. My diverse career history illustrates a proven track record of my ability to work collaboratively with editors and art directors, write creatively on a multitude of topics, implement projects, manage relationships, write with a mission, connect with a multitude of consumers, and effectively translate research outcomes into compelling content that drives action. I am an adaptable communicator and brand ambassador with specialties that include creative storytelling, content marketing, and project management.
Text by Michelle Rohrer-Lauer, ASIDProduced by Laura Bianchi and Jeanne Delathouder There’s nothing more wonderful than when the snow starts to melt, and we make that exciting shift from winter to spring. As a lake lover—and lake homeowner—I can’t wait …
The heart of the home continues its evolution in 2023. This year, the top kitchen trends are more thrilling than ever. As lake lovers, our never-ending quest for soothing spaces, natural materials, and nature-inspired hues has reinvented how we think …
Express yourself is the interior design trends anthem for 2023. Over the past few years, we’ve all learned to adapt our homes to a new normal, such as it is. Admittedly, most of us have spent more time at home …
Released in early December 2022, Pantone’s Color of the Year 2023, 18-1750 Viva Magenta, “is brave and fearless, a pulsating color whose exuberance promotes optimism and joy,” say the color experts at the renowned Pantone Color Institute. “As virtual …
There’s nothing more satisfying for chilly weekends at the lake than a savory late breakfast that lingers into the afternoon. Perhaps one of the most festive meal pairings ever invented, brunch always deserves a celebration. And when winter’s chill sets …
Photography by Matthew Carbone Architecture: Daniel Kaven and Trevor William Lewis, William / Kaven Architecture Just a few miles north of downtown Charlevoix, this stunning lake home graces the dramatic, windswept shores of Lake Michigan. Nestled among pine and birch …
Plump pears wrapped in gold paper are one of the first signs the holidays have arrived. A dessert unto itself, the elegant pear is delicious in any form. Whether poached, baked, or eaten straight from the bin, these nutrient-rich jewels …
Photography: Trent Bell, Trent Bell PhotographyArchitecture: Whitten ArchitectsLandscape Architect: Soren deNiord, Soren deNiord Design StudioInterior Design: Heidi Lachapelle, Heidi Lachapelle Interiors On a peaceful waterfront plot, this contemporary cabin nestles between New Hampshire’s Lakes Region and the White Mountains on …
Autumn at the lake is always exciting. We get football, tailgating parties, and crisp, clear evenings spent cozying up by the season’s first fire. But best of all—we get pumpkins in every form imaginable. From carved jack-o’-lanterns to spiced pumpkin …
Most likely, your powder room feels ignored. While this small yet essential space may not be the most popular area of your lake home, it has more potential than you know. For professional decorators, this liberating and delightfully noncommittal space …
