Has your house been sitting on the market for some time? Have you also been questioning if it’s the price, the exposure, or maybe even the agent you’re working with? When it comes down to it, it could be the agent, or it might not be. Glenn Phillips, CEO of Lake Homes Realty, breaks down the 2 main reasons your house might still be on the market.
- Exposure: Is your property known? Are people able to find it on the market? If the property has been on the market for a minute and nothing seems to be moving, you need to look at the exposure and see if your agent has done what they need to.
- A) Quality Staging & Photos?: You need genuine, quality photos. Not photos that can be misleading for potential buyers.
- B) On The MLS?: You can’t sell a secret. If you’re not willing to make your property be viewed by the public, more than likely, it’ll be harder for it to sell.
- C) Syndicated?: After your home is on the MLS, it being on other portals can significantly help with this. This will help reach a much wider audience.
- D) On LakeHomes.com?: We’re members of MLSs all across the country and can extract data to put it on there. Listing homes with us, in turn, makes it a featured property on our website.
- Price: If you’re utilizing all the above steps, the only other reason for it not selling is price. Price fixes every other problem besides exposure. It fixes location, repairs, water lines, location on the lake, etc.
- A) Getting Offers?: If you’re getting offers, your agent has done well. It might not be the offer you want, but what you see in the value of your home.
- B) Getting Showings?: If you’re getting showings, then your agent is getting people in the door. Ultimately, this also means the exposure is working.
- C) Agent Getting Questions?: Again, this means the exposure is working. This comes back to your agent doing a good job, but it is coming down to price.
- More Exposure Never Fixes Price: Just because you try to market better does not mean this will take away from it being a price issue.
The bottom line when it comes to selling, price fixes most things! When selling a lake home, it is key to have an appropriately priced home, along with good exposure tactics. If you would like guidance or even someone to ask questions about this, contact one of our lake experts at LakeHomes.com today!